Digital & Growth Marketing Manager (m/f/d)
- Our client has grown into one of the world’s largest biotech companies, as well as a leading provider of in-vitro diagnostics and a global supplier of transformative innovative solutions across major disease areas. Their commitment to people, partners, stakeholders and, most importantly, patients remains as strong as it was on the first day of their journey
- We focus on finding new medicines and diagnostics and establishing data-based insights that evolve the practice of medicine and help patients live longer, better lives
- Our success is rooted in its set up – it is led by science and designed for innovation
Responsibilities
- Growth Marketing within the EMEA/LATAM Region
- Designing the best experiment to validate assumptions and selecting Key Performance Indicators (KPIs and metrics along the buying journey) to measure the success and gather learnings from the experiments
- A/B testing those ideas through online experiments, e.g. by adapting marketing automation principles, optimizing landing pages, testing new content formats and channels
- Analyzing and interpreting the data insights and take action based on it
- Utilizing conversion rate optimisation (CRO) principles and hacks and being able to apply them to any businesses
- Continuously researching & experimenting with new tools and channels and best practices
- Provide impactful experiments to be up-scaled
Profile
- Degree in Marketing, Business Administration or a related field. Master's degree is an advantage
- Solid experience in Digital Marketing, Omnichannel Campaign Management and Experimentation
- Hands-on experience in various digital marketing tools & channels:
- Marketo (E-Mail Marketing), Sprinklr (Social Media Management), Adobe Experience Manager (Website, Content Management), VeevaVault (approval), SEO/SEA (Google, Bing), Google/Adobe Analytics
- Strong organizational and agile project management skills and excellent communication skills in English
- (Senior) Stakeholder Management and Engagement
- Startup mindset: adaptable, creative, and committed to growth and ability to work effectively under pressure in a fast-paced, matrix organization
- Fast learner, motivated and passionate about digital transformation
- Curiosity and commitment to continuous learning and improvement
- Proactive problem-solving skills; ability to propose alternative solutions and proficiency in managing data and making data-driven decisions
- Awareness of the latest digital marketing trends
Benefits
- Internal Career Opportunities
- International and Diverse Environment
- World-renowned biotechnology/pharmaceutical company
About Hays
Our many years of recruitment experience and specialist knowledge of the recruitment market make us a strong partner to have by your side. We maintain intensive relationships with customers across all industries and so can provide specialists with exciting projects and attractive job opportunities. Whether it's working within an international group or with a regional market leader: we look at your interests and experience to locate just the job to suit you. With us, you will find the right working environment – completely free of charge. Register with us and reap the benefits of job offers that are both interesting and relevant to your skills and experience.
Staffing process for freelance specialists
- Analysis of qualifications
- Telephone or personal interview
- Contact with customers
- Contract with Hays
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1. Analysis of qualifications
We carry out a detailed analysis of your technical qualifications on the basis of your CV, your application documents and your profile.
Contact at Hays
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