Content Manager -
duties, jobs and salary (m/f/d)

What does a content manager do?

The content manager manages a company’s online content as an editor, strategic planner and technician , and ensures that the latest topics and information are presented in an impressive manner across all marketing channels. This profession, which is still a relatively new one, combines organizational skills with technical competence and linguistic dexterity. The planning, management and strategic orientation of the content is particularly important.

What are the career prospects of a content manager?

Content managers have a wide range of tasks including the planning and management of multimedia content, maintaining the company web site and activities such as online editing. As well as dealing with their work within the company, such as coordinating web sites and customer experience trips, content managers are in demand wherever content is created, published and managed. Many content marketing managers start their careers with agencies before transferring to a company and focussing their expertise on a single area/industry. Be it in sales and marketing or IT , the job prospects are particularly lucrative due to the high level of demand for content managers.

For companies

CONTENT
MANAGER

For companies
For applicants

Are you looking for a content manager (m/f/d)?

Do you need support in planning, management and the strategic implementation of your content on a variety of channels? Benefit from our large portfolio of qualified specialists who will advance your company with industry-relevant expertise and many years of experience. Please let us know your exact requirements and get in touch with us.

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Are you looking for a job as a content manager (m/f/d)?

Support companies and agencies with your experience in planning, creating, maintaining and optimizing CMS and web content and with your know-how in the management of various marketing channels. Talk to us about your salary expectations and preferred areas of application - together we will find your dream job!

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What are the duties and areas of responsibility of a content manager?

The content manager plans and manages content using a content management system, or CMS for short, such as WordPress or Drupal. He or she looks after text and image material for the web site as well as multimedia content, draws up editorial plans for future content and collaborates closely with employees from marketing, sales and customer support, and also with external specialists. Their tasks in content management also include the technical set-up of the CMS, the gathering of data and key figures and evaluating and preparing this information for stakeholders. The content manager’s job also includes creating and maintaining content for various social media channels. Depending on the industry and the company, the job also involves tasks in the print media area.

Planning, creation, maintenance and optimisation of content management systems and web content
Creation of image, text and multimedia content
Web administration
Online editing
Web shop maintenance
Optimisation of web sites, processes and employee potential
Data gathering and analysis
Collaboration with internal and external stakeholders

The content manager plans and manages content using a content management system, or CMS for short, such as WordPress or Drupal. He or she looks after text and image material for the web site as well as multimedia content, draws up editorial plans for future content and collaborates closely with employees from marketing, sales and customer support, and also with external specialists. Their tasks in content management also include the technical set-up of the CMS, the gathering of data and key figures and evaluating and preparing this information for stakeholders. The content manager’s job also includes creating and maintaining content for various social media channels. Depending on the industry and the company, the job also involves tasks in the print media area.

Planning, creation, maintenance and optimisation of content management systems and web content
Creation of image, text and multimedia content
Web administration
Online editing
Web shop maintenance
Optimisation of web sites, processes and employee potential
Data gathering and analysis
Collaboration with internal and external stakeholders

What prerequisites should content managers bring with them into the job?

They require good editorial skills, experience with graphics processing and knowledge of CSS, HTML and SEO in order to be able to plan and manage content efficiently. The basics for this profession also include proficiency in using the most important content management systems, and familiarity with social media. Since the content manager often involves and coordinates internal and external employees in the job, organizational talent and communication skills are equally as important as the purely technical prerequisites. All in all, the main focus is on the following four requirements:

Creativity
A good content manager mainly requires one thing in the job in addition to specialist knowledge: Creativity. The job involves drawing up editorial plans, linking content together in a creative way, and keeping an eye on layouts over long periods of time. A continuous influx of new ideas is required for this.

Basic technical knowledge
As well as the ability to visualise everything by means of creativity, a content manager must also be in a position to implement everything from a technical point of view. HTML and CSS skills should be available for doing this. Knowledge of graphic editing, video editing and SEO must also be available. In this job, expertise in social media is a basic prerequisite for achieving coverage and implementing good storytelling.

Analytical understanding
Part of the job is to understand connections and be able to classify the cause and effect thereof. A content marketing manager must be able to maintain an overview of complex topics and be a quick learner.

Ability to work in a team
As in the majority of jobs, being a good team player is regarded one of the most important qualities. An editorial team always consists of several people with whom the content manager collaborates closely, including online marketing managers, offline marketing managers and social media marketing employees.

They require good editorial skills, experience with graphics processing and knowledge of CSS, HTML and SEO in order to be able to plan and manage content efficiently. The basics for this profession also include proficiency in using the most important content management systems, and familiarity with social media. Since the content manager often involves and coordinates internal and external employees in the job, organizational talent and communication skills are equally as important as the purely technical prerequisites. All in all, the main focus is on the following four requirements:

Creativity
A good content manager mainly requires one thing in the job in addition to specialist knowledge: Creativity. The job involves drawing up editorial plans, linking content together in a creative way, and keeping an eye on layouts over long periods of time. A continuous influx of new ideas is required for this.

Basic technical knowledge
As well as the ability to visualise everything by means of creativity, a content manager must also be in a position to implement everything from a technical point of view. HTML and CSS skills should be available for doing this. Knowledge of graphic editing, video editing and SEO must also be available. In this job, expertise in social media is a basic prerequisite for achieving coverage and implementing good storytelling.

Analytical understanding
Part of the job is to understand connections and be able to classify the cause and effect thereof. A content marketing manager must be able to maintain an overview of complex topics and be a quick learner.

Ability to work in a team
As in the majority of jobs, being a good team player is regarded one of the most important qualities. An editorial team always consists of several people with whom the content manager collaborates closely, including online marketing managers, offline marketing managers and social media marketing employees.

Content manager salary - how much can you expect?

The tasks involved in the job as a content manager can vary considerably. The requirements and tasks are very dependent upon the size of the company or organization. These factors also affect the potential earnings. Content managers can therefore expect an average annual salary of EUR 40.500, which will increase as the content manager acquires more qualifications.