They require good editorial skills, experience with graphics processing and knowledge of CSS, HTML and SEO in order to be able to plan and manage content efficiently. The basics for this profession also include proficiency in using the most important content management systems, and familiarity with social media. Since the content manager often involves and coordinates internal and external employees in the job, organizational talent and communication skills are equally as important as the purely technical prerequisites. All in all, the main focus is on the following four requirements:
Creativity
A good content manager mainly requires one thing in the job in addition to specialist knowledge: Creativity. The job involves drawing up editorial plans, linking content together in a creative way, and keeping an eye on layouts over long periods of time. A continuous influx of new ideas is required for this.
Basic technical knowledge
As well as the ability to visualise everything by means of creativity, a content manager must also be in a position to implement everything from a technical point of view. HTML and CSS skills should be available for doing this. Knowledge of graphic editing, video editing and SEO must also be available. In this job, expertise in social media is a basic prerequisite for achieving coverage and implementing good storytelling.
Analytical understanding
Part of the job is to understand connections and be able to classify the cause and effect thereof. A content marketing manager must be able to maintain an overview of complex topics and be a quick learner.
Ability to work in a team
As in the majority of jobs, being a good team player is regarded one of the most important qualities. An editorial team always consists of several people with whom the content manager collaborates closely, including online marketing managers, offline marketing managers and social media marketing employees.
