Job profile
Social media manager (m/f/d)

Social Media Manager: Manage corporate image and communication

Twitter, Instagram, LinkedIn & Co. - Social media require companies to change the way they communicate, but at the same time they enable companies to reach out like never before. Social media channels such as Instagram, Facebook and Twitter are platforms on which brands and customers meet. For this purpose, social media managers generate and maintain the professional presence of the company in the social networks and represent an interface between marketing, sales and customers.

What opportunities do social media managers have on the job market?

Social media managers are in demand in all sectors and industries that have their own communication department and strategy. New communication patterns are creating new job profiles such as the professional design and maintenance of social media presences on LinkedIn, Twitter and other platforms. The still comparatively young job of social media manager is an increasingly important component not only for start-ups but also for established companies when it comes to communication, public relations and customer support. Especially in marketing, the job of social media manager is needed more and more often.

What hard and soft skills should a social media manager have?

In order to be able to perform the job of a social media manager, a profound knowledge of social networks is a basic requirement. Social media managers must know the specifics of different platforms and their users and strike the right tone on each channel. For high-quality content, familiarity with multimedia content is necessary, as well as a certain degree of SEO knowledge and a feeling for trends in the respective industry. Basic knowledge of online law and the ability to plan strategically go hand in hand with mastery of software and hardware components.

When dealing with customers, social networks and internal teams, empathy and enjoyment of communication are valued soft skills. In the face of crises, damage or complaints, social media managers should have the ability to steer and de-escalate developments.

In summary, the following knowledge should be brought along:

• Studies in marketing, communication, media sciences or similar.
• Knowledge of social networks, hardware and software
• Knowledge of search engine optimisation
• Basic knowledge of online law
• Diplomatic skills
• Ability to work in a team, good communication skills, crisis resilience
• Empathy
• Creativity